In today's social media world, it's all about content and people are hungry for more of it. This blog post will show you how to use photo and video marketing to create engaging content that can be used across multiple platforms.
Let’s start with the basics: what is photo and video marketing? Photo and video marketing is the process of creating images or videos that tell a story about your brand in order to increase engagement levels on social media channels such as Facebook, YouTube, Instagram, Linkedin, etc... The ultimate goal with this type of marketing is to generate awareness for your business while also building relationships with potential customers through these visuals.
Here are some simple first steps you can take to start using photo and video to benefit your business!
Use social media to share your products
Create an account on each social network that best suits your business- Facebook, Twitter, Instagram, Google+, Pinterest and LinkedIn have the most users. Post pictures of new products or events happening at your store; post photos and videos of people enjoying your products, answer common customer questions in a video, send out coupons or discounts using infographics (you can design these yourself for free using an app like Canva).
Create a video that showcases how to use your product or service
Feel free to get creative with this one! Give your audience a walk-through of your facility, show them how to use your product with a simple how-to, introduce them to your team, explain your process and why it could solve your potential customers’ problems. Photo and video both can be used here.
Share pictures of the behind-the-scenes process
Let’s say your business makes hand-knitted hats and scarves. Share photos of the behind the scenes process: photos of your team working together, close-ups of someone’s hands knitting, big tables full of assorted yarns, show the bulk of finished products and how you store them, you get the picture ;)
Take videos of yourself talking about what you do
What better way to learn about what a business does than to hear it from those who run it! Not only will this explain what you do to your followers, but it also gives you face time to potential customers...before they are even your customers.
If you’re going to post - always add an image!
Photos or videos create an emotional connection with your audience. It allows them to feel something that text cannot do alone. If you want engagement on your social media posts, add images!
These tips we’ve provided are all things you can do yourself, starting today! The use of photo and video is the best way to keep your image fresh and exciting for your audience. It's a great way to remind them that you're still around, while also giving people who may never have seen or heard of you an idea of what they can expect. Keep it simple with short videos and photos detailing exactly why someone should be interested in what you offer. And if you’re ever wanting to take your content to the next level, feel free to reach out to us! We’d be glad to give you some ideas in a free consultation. Book one today by clicking here!